Baileys were bringing out a new flavour called Sakura & White peach to the Japanese market. Our job was to portray flavours and sociability in a relaxed environment. We shot the petals falling to create motion for digital.
Below shows the visual in all format variations.
Below were the three routes presented. Each showing ways of serving the drink and desert pairings that highlight flavour cues, in various social settings. The requirement was that the people were to be outdoors, in an environment that was neither public nor private garden and in an occasion that felt special but also everyday. And include the very important cherry blossom.
