Blossom Hill is the ‘Official Wine of Wimbledon’. Our aim to make the exclusive tennis event fit with the accessible Blossom Hill Rose. The way we helped marry the two was to angle it as ‘a fun day out for women to let their hair down with the girls’. Experiential activities were created for the queue at Wimbledon, together with a microsite where photos of the event were posted, tickets could be won, and the perfect serve of Rose could be demonstrated.
It resulted in a 17.5% increase in sales which took Blossom Hill Rose to UK’s No.1.
