Route 1
This is an interactive advent window. Shoppers and people just passing can download the app onto their Smartphone, hold it in front of the store window. Certain white objects come to life, revealing that days gift or piece of advice, eg. a coupon or recipe tips for your Christmas meal, or tips on what to put in Christmas stockings. The following day will reveal a different glowing object with a different surprise.
Route 2
In this route, shoppers and people passing can download the app onto their Smartphone, hold it in front of the store window, and collect the falling snowflakes. With each snowflake Tesco will donate 10p to charity. The total contribution can be seen as the virtual snowman starts to grow. As a further incentive, Tesco Clubcard owners receive a coupon for their participation,
